Alternate Reality Games (ARGs) spill puzzles into real life—QR codes in subways, cryptic voicemails, live actor meetups. *The Beast* for AI movie set the template; modern hits like Pokémon GO evolve it. Rabbit holes span months, building global communities decoding clues together.
Production value rivals Hollywood; budgets hit seven figures. Privacy note: opt-in only. Entry via social media teasers. ARGs turn cities into playgrounds, where logging off means missing the next drop.
